Why?

I believe culture is the engine of growth.

When CEOs combine ambition for the business with genuine care for people, the result isn’t compromise - it’s extraordinary performance.

The best talent, customers, and investors are drawn to companies where great people achieve great things in a values-led way.

Why Me?

I know this works because I’ve lived it.

As MD and later CEO, I helped grow a 10-person start-up into a $250M turnover business with over 300 staff.

We were recognised as one of the country's fastest-growing companies and voted by staff as among the best places to work.

Our belief was simple: treating people well isn’t just the right thing to do - it's the best way to grow a business.